Here’s how I have helped PMU artists build the skills & confidence that turn into +$10k months, within 6 months.

Learn the exact system I used to build a six-figure brow business in Amsterdam & have shared with artists worldwide at every stage of their journey.

I have to say hands down it’s the best course I have done and I’ve done a lot.

I have learned so much from you through your honesty, integrity and all your knowledge. You really are a great mentor

The course content is perfect. I can not fault anything about it you have given us everything in spades and the business coaching is fantastic. I have come a long way thanks to you and now feel ready to face the world of PMU on my own with more confidence and experience.

Edel Hill

Does this sound familiar?

  • You’ve tried daily Instagram posts, discounts, even a marketing agency — but nothing sticks long-term.
  • You’re constantly chasing new clients, and working evenings and weekends just to stay afloat.
  • You didn’t become a PMU artist to feel burnt out and underpaid.
  • You wish someone would just show you a simple, step-by-step path to get more high paying clients.

Imagine this…

💫 You wake up to DMs and emails from ideal clients who are excited to book you.

💫 You’re fully booked months in advance—charging prices that reflect the quality of your work.

💫 You work school hours only, take weekends off, and still make more than you ever have before.

💫 You feel confident in your skills, in your pricing, and in the direction of your business—for the first time in a long time.

💫 This isn’t a dream. It’s the reality my students are living every day.

You’re ready for that kind of business… but you’re stuck.

💭 “I don’t even know where to start…”

💭 “I’ve taken courses before and didn’t get results.”

💭 “I don’t have time for more training.”

💭 “I’m not confident in my skills yet.”

I get it!

I’ve been there too.

That’s exactly why I created the Hyperrealism Brows Mastery program to take you from struggling and stuck to in-demand and profitable, step by step.

How I went from Zero clients to $200k/year

It wasn’t that long ago I was a new mum in a new country, with no job, no studio, and no real idea how to build a PMU business.

I didn’t have a plan. I fumbled. I made mistakes. I spent money on training that didn’t really help.

I stayed up late trying to figure everything out: how to create natural-looking brow patterns, which pigments actually healed well, which machines and needles worked best for different skin types… while also trying to learn Instagram, build a website, and somehow attract clients.

There was so much to learn, and most of it felt confusing.
A lot of what I did was trial and error, on my own.

Some things worked — like ranking at the top of Google for “Microblading Amsterdam,” which brought in a steady stream of clients and still does today.

A lot didn’t — like using pigments that healed grey or disappeared altogether.

It wasn’t instant, but over time I worked out what actually made the business grow.

As my technique improved and my healed results became more consistent, I became busier, and as demand grew, I was able to raise my prices with confidence.

What I realised along the way was that, trying to do everything was holding me back.

So I stopped offering all the treatments and focused on mastering one rare technique.
I positioned myself as a specialist instead of just another brow artist.  And I put marketing systems in place that worked on autopilot so clients could find and trust me without constant posting.

That’s when my income really started to grow.

Today, I’m the most expensive PMU artist in Amsterdam, consistently booked out, running a €200k+ business with flexible hours that work around my family and the life I want.

So I took everything I learned, the mistakes, the technique, the positioning, the systems, and turned it into a clear, step-by-step method that works for PMU artists at any stage.

Kim x

Introducing

HYPERREALISM BROWS MASTERY

The beauty industry doesn’t teach you how to run a profitable business, so let me show you what actually works.

A comprehensive program that gives you everything you need to:

  • Stand out in a saturated market with a rare, premium technique

  • Attract high-paying clients without relying on ads or social media

  • Grow your income while working fewer hours

PMU Profit Pathway Program with Kim Loy

Hear what others have to say about it…

I’m now I’m fully booked months ahead and working three days a week (I’ve worked more but three is my happy place).

Kim totally changed my mindset and income! I honestly never thought I’d never get hyperrealism as I found it so hard to start with and it just didn’t come naturally to me, but I’ve just kept working at it with Kim’s guidance and now the people just keep booking ☺️ Xx

Natasha Backett

Best decision I have ever made!

I was stuck in a limiting mindset, until someone helped me see the bigger picture! If you are on the fence, take it from me – working with Kim will create many opportunities. This kind of support is unheard of and she not only help you set goals, but achieve them too!! Go for it!!

Monique Conradie

“I wanted to thank you for this opportunity.

Kim, this has been hands down the BEST training I have ever received. I’m only about a month in and I feel I’m at about 10% of what this course has to offer. It has already changed my tattooing and brow application so much.

I am forever grateful for this level of training. It has been a fight for years trying to figure it out on my own because all the trainings I’ve done in the past have been a complete disappointment”

Jessica Hatler

Enrolling in Kim’s Hyperrealism Mastery Online course was not just a great decision for me and my PMU journey — it was absolutely essential and, frankly, life changing.

Within the 6 months of the training, I went from being a complete beginner to opening my own studio; having worked through many initial models and clients and ready to continue working with confidence, thanks to Kim’s course.

Cyn Sullivan

The PMU industry is evolving.  Will you lead or be left behind?

In 2024, the global PMU market reached $2.1 billion and is projected to grow at 11.2% year-on-year, reaching $5.4 billion by 2033.
(Source: Fortune Business Insights)

Clients are already spending $500–$900+ on an initial brow treatment, plus $50–$150 for a touch-up, and they’re choosing results that look soft, natural, and realistic.

Beauty media reflects this trend. According to Women’s Health, hyper-realistic (nano) brow techniques are rising in popularity as clients move away from bold, obvious PMU and toward “the most natural-looking results.”
(Source: womenshealthmag.com)

You can see the same pattern on social media. Ultra-natural brow results regularly reach hundreds of thousands, and often millions of views, while traditional PMU content is increasingly scrolled past. Attention has shifted, and attention always comes before demand.

Put simply:
Clients already want this.
They’re already looking for it.
And they’re already paying well for it.

Most artists are still offering older brow methods (Microblading, Powder Brows) which means very few are positioned to deliver the results clients now expect.

That creates a real window of opportunity to specialise now, before the market catches up.

Six months from now, you’ll either be booked with premium clients — or still wondering how to get there.

That’s exactly why I created Hyperrealism Brows Mastery: to give you a clear roadmap to master the technique and build a highly profitable PMU business.

How we help you

Master both technique and business in one place

Build incredible Hyperrealism brow skills and a business that attracts premium clients who are willing to pay you more.

Improve faster with weekly personalised feedback

Know exactly what to fix, refine, and repeat so your confidence grows with every Hyperrealism client.

Get clear answers when real business questions come up

Learn how to price, position, and make decisions without second-guessing yourself, so you can grow your business faster.

Grow alongside artists who want more than “good enough”

Stay consistent, motivated, and supported inside a focused, friendly community.

Learn in a way that fits real life

Forget the overwhelm and absorb the training at your own pace, whether you’re in-between clients, making the kids dinner or practicing of an evening.

By the end of our time together you will:

✔️ Be highly skilled at Hyperrealism Brows so you can charge higher prices 

✔️ Be attracting premium clients who can afford to pay what you’re worth

✔️ Be earning more in less time so you can work around your family

✔️ Finally have clients coming to you without social media overwhelm

✔️ Leave with the confidence to grow your PMU biz with ease

Course 1: Hyperrealism Brows Mastery Program

Module 1: Stroke foundations

  • Master the foundations for how to create just one stroke, so you start with confidence, not confusion

Module 2: Brow patterns

  • Learn a variety of brow patterns, so you can confidently serve any client that walks through your door
  • Understand how to tailor each pattern to fit seamlessly into the clients unique hairgrowth direction for natural results
  • Get to grips with my unique mapping method I call “The Grid Method” to help you achieve symmetrical sketches
  • Master Man brow Patterns so you can confidently help men with alopecia whist keeping the brows masculine

Module 3: Needles & equipment

  • Choose the right machine so your strokes are easier, not harder, to create

  • With so many needle options available, we’ll simplify it so you know exactly which needle to use for each skin type.

  • Learn how to adapt with your needle and machine when you’re struggling to get the pigment into the skin.

Module 4: Hand technique

  • Understand how to hold and move the machine with control for precise fine strokes 

  • Reduce mistakes by understanding why strokes blur

  • Work more comfortably and confidently on real skin

Module 5: Latex practice

  • Learn the Crisp vs Shaded Stroke technique so you can work with every skin type
  • Complete all patterns on latex using both the crisp and shaded technique to give you the confidence to start working on skin

Module 6: Pigmentology

  • Choose your Organic, Inorganic or Hybrid pigments with confidence for predictable healed results

  • Avoid creating brows which are too cool or too warm

  • Discover the best pigments for the Hairstroke technique so you can achieve those crips strokes

Module 7: Working on skin

  • Choose the right stroke technique (crisp or shaded) and needle for every skin type for excellent results 

  • Create soft, natural gradients throughout the brow that heal beautifully

  • Work with correct skin stretch and hand & body positioning for control and stability while tattooing 

Module 8: Mapping & pre-sketch

  • Choose and adapt the right pattern for each unique brow to achieve realism results 

  • Map with proven methods and tools like a symettry app to handle asymmetry and muscle movement

  • Sketch the pattern onto the skin with confidence using my unique ‘grid method’ so the pattern matches from left to right.

Module 9: Live model demos

  • See the full treatment performed start to finish so you understand the whole process

  • Connect every step so nothing feels unclear on your first client

  • Learn how to adapt your technqiue for mature skin and alopecia case

Module 10: After care & touch ups

  • Set clients up for the best possible healed results with my proven aftercare process

  • Know exactly what to advise (and what to avoid) so clients know exactly how to look after their new brows.

  • Not sure what to do at the touch up to achieve the best long term healed results? I’ll walk you through it step by step

Module 11: Photography & editing

  • Learn how to take clear, professional photos that improve your portfolio
  • Edit your photos subtly so results look premium, not fake
  • Showcase your work in a way that attracts high-paying clients

    Course 2: Let’s Get Down To Business

    Growth Mindset

    • Stop relying on low prices and discounts to get booked, and start attracting clients who value your work by pricing with confidence 
    • Know which actions actually bring PMU bookings, and stop pouring energy into busywork that looks productive but doesn’t make you money like working through your ‘to do list’ one by one.
    • Set a clear income goal based on your pricing, client capacity, and ideal schedule, then work backwards to make it happen step by step

    Build Your Brand

    • Position yourself as a premium artist clients trust and are willing to pay high prices for

    • Build a clear brand from scratch without confusion or overthinking so that all content you create is cohesive 

    • Design a premium look that supports higher pricing

    How to win clients

    • Reach the right clients without chasing or discounting, by utilising undervalued methods such as engaging in FB groups and engaging your current network 

    • Nurture interest so bookings feel easy and natural through email marketing 

    • Convert inquiries into paid appointments with confidence

    Get social

    • Use social media to book clients—without living on your phone

    • Know exactly what to post, even if you don’t have much client work yet

    • Stay consistent with simple strategies and apps that remove the social media overwhelm

    Website & SEO

    • Attract clients quietly through search so you don’t rely solely on social media

    • Know exactly what your website needs to convert visitors into bookings

    • Build and update your own site so you’re not reliant on anyone else

    Facebook Ads

    • Use ads to boost what’s already working to book more clients without big budgets

    • Know exactly which type of ads work (and which ads don’t) so you don’t waste money attracting the wrong type of PMU client

    • Run simple, low-cost campaigns that increase your visibility and attract ready-to-book clients

    Learn how to use AI

    So you can:

    • Quickly create content ideas to attract the right type of PMU client and generate posting schedules to remove the social media overwhelm
    • Get help writing posts, captions, and emails promoting your Hyperrealism expertise without it sounding like a robot wrote it

    • Free up time to focus on money making activities like serving more clients

      Extras & Bonus Material

      You’ll also receive:

      • Kim’s personal client catalogue (including healed results)
        See real outcomes, reference quality benchmarks, and build confidence in what’s possible

      • Private Business Q&A Podcast
        Get your real questions answered weekly — pricing, clients, mindset, and decision-making

      • Official Hyperrealism Brows Mastery Certificate
        Earn certification that recognises your skill, standards, and commitment to realistic, high-quality work — and positions you as a trained Hyperrealism specialist.

        100% Risk-Free Guarantee

        Try the Mastery Program for 30 days. If you don’t feel more confident in your technique or have a clear plan to grow your business, send me a message and I’ll refund your full investment. No hassle. Just honesty.

        I stand behind the transformation this program creates and I want you to feel confident making the leap.

        This isn’t just another PMU course

        The Hyperrealism Brows Mastery is the only program that combines technical mastery of a rare, high-ticket technique and real-world business coaching to help you become fully booked, premium priced, and finally in control of your calendar.

        My feedback is very positive. The academy looks fantastic. The combination of videos with you explaining things makes the learning process dynamic and easy to follow, and I appreciate the clear separation between technical & business coaching. I’m so glad I enrolled in your course because I still believe it’s the best online course available for this technique. The best part of the program is your feedback, how you are honest and critical with student’s skin work.

        Anahi Soca

        Who is this for?

        This program is perfect for...

        ✅  Beginners ready to build a real business from scratch

        ✅  Intermediate PMU artists who want to raise their prices and get booked out

        ✅  Advanced artists who want to create more freedom and consistent revenue

         

        Not for those who...

        ❌  Want a quick fix without doing the work

        ❌  Aren’t ready to take control of their schedule and pricing

        ❌  Aren’t open to feedback or mindset shifts

         

        “I just wanted to say thanks, I’m really glad I joined the group. I’ve been doing your business workshop and I’ve realised I’ve spent the majority of my time doing crap that doesn’t make me any money whatsoever, researching pigments, replying to customers ect. So I’m changing things up, and I already feel a million times better that I have some direction. So thank you and I can’t wait to do the rest of it.”

        Natasha Backett

        Learn from anywhere

        Learn from anywhere, whether it’s your couch, kitchen table, or favourite café. As long as you have internet access, you’re in!

        This online program gives you 12 months access through our private course portal SKOOL, so you can go at your own pace and revisit lessons anytime.

        • No travel required
        • No in-person meetings
        • No Zoom calls
        • Learn at your own speed
        • Pick up where you left off
        • Access anytime, from any device
        • Rewatch as many times as you need

        Honestly I’ve loved the program, I personally feel you cover everything and any questions I had got answered in the Q&A. I didn’t think I could produce work to the standard I have been doing and that’s all been down to you, stripping it back to basics and teaching me the grid method 🙌🏻

        Collette Lamb

        You have a choice…

        There are two ways forward

        😵‍💫  Keep doing what you’ve been doing, try harder, run more discounts, figure it all on your own.

        🚀 Or you can follow a clear path that’s helped other artists feel steady, booked, and in control of their business.

        You don’t have to do this all on your own.

        Thanks so much, Kim! I have to say that the amount of effort you put in to this course is incredible. I’m Sure I speak for us all when I say that it’s all very much appreciated. It’s the best, most informative course I’ve done with the best support ever. Thank you. 🙏

        Michaela Kenworthy

        What happens next?

        Here’s what we’ll do on our 30-minute call:

        We’ll take a look at where you’re currently at with your technique and business, what’s holding you back, and what a real, clear next step could look like towards your goal.

        If we feel it’s a good fit, I’ll walk you through how the Hyperrealism Brows Mastery program helps PMU artists become confident realism specialists — even if they’ve never used a machine for hairstrokes before, so they can build a premium booked out business.

        Hear what others have to say about it…

        I’ve learnt so much from you with your videos and the course..

        Your method of teaching is INSANE!

        I would recommend training with you to anyone who asks..

        I love how you never gatekeep your knowledge, you’re humble, you keep it real and you’re always there for your students when they ask.

        Much love and gratitude to you.

        Michaela

        “So here is my honest feedback I think I have never ever attended a course where I learned so much. Those past months were so great for me, I see how my work has improved. You are an amazing teacher and I am so happy I had that chance to take part in your course.

        Your knowledge and skills will always be my benchmark in tattooing and being successful

        Sabrina Spring

        Best business decision I ever made!!

        Terra Forkner

        FAQ’s

        I don't have enough time

        I get it! Life is full. But here’s some tough love: we make time for what’s important to us. If building a business that gives you more freedom, more income, and more confidence truly matters, this is the kind of step that helps you get there. The program is designed to fit into your life, lessons are bite-sized, there’s long term access, and the support is always here when you need it. You don’t need more time, you just need a clear path that makes your time count.

        I’m just starting out, can I do this?

        That’s totally okay. Many of our students start from scratch: no experience, no studio, not even a machine yet. This program is designed to help you build a strong foundation, at your own pace, with the kind of support that makes it feel less overwhelming and more doable. You don’t need to have it all figured out before you begin, just a willingness to learn and take the next step.

        I’ve tried other courses and they didn’t work

        I completely understand. So many artists come to me after feeling disappointed or let down by past trainings. That’s why I built this differently. You won’t be left to figure things out alone. For an entire year, you get weekly visual feedback on your work, access to DM me anytime for guidance, and personalized answers through a private audio podcast where I respond directly to your questions. This isn’t just a course, it’s a support system that actually helps you grow.

        Do I need any prior PMU experience to join this course?

        While having some foundational PMU training can be helpful, you’re absolutely welcome to join as a complete beginner. Just keep in mind that licensing requirements vary depending on where you live. Some states or countries may require you to complete in-person training locally to become certified or legally practice. I recommend doing a bit of research on your local regulations so you’re fully informed before getting started.

        Will this course teach me everything I need to start offering Hyperrealism Brows?

        Yes. You’ll learn patterns, machine techniques, tools, pigments, and how to work on different skin types—step by step, with visual examples and templates.

        What if I don’t have a PMU machine or supplies yet?

        That’s totally fine. Many of our students start without equipment. I’ll show you exactly what you need and where to get it when you’re ready.

        How is the course content delivered—video, written, or live?

        The course is mostly video-based so you can visually see everything. There are supporting worksheets, templates, and extra resources too.  Plus we have the weekly Q&A Business Podcast to answer all your business questions.

        Can I go at my own pace, or is there a set schedule?

        Go at your own pace. There’s no pressure and no deadlines. Life is full—I designed this to fit around your schedule.

        How long will I have access to the course materials?

        Access is for 12 months, but you can always of course extend if you wish.

        How much time should I set aside each week to get results?

        I recommend 2–4 hours a week. Some students move faster, some slower. It’s really about staying consistent in whatever time you have.

        Will I get a certificate at the end of the course?

        Yes, you’ll receive a certificate of completion once you finish the course.

        How do I get feedback on my work?

        You have the option to submit weekly homework (photos), and I give visual feedback every week for a full year—so you always know how to improve.

        What kind of access do I get to Kim? Is there any 1-1 support?

        Yes! You can DM me anytime. I respond personally with voice notes, feedback, and answers.

        How does the business coaching work? Is it part of the PMU course or separate?

        Business coaching is included. You’ll learn how to get clients, use SEO, improve your branding, pricing, and marketing. You’ll also have access to a private Q&A podcast where I answer your specific business questions.

        What if I get stuck or have questions? Who do I contact?

        Just reach out! You can DM me directly or ask inside the community forum. I’m here to help and so is the rest of our amazing student group.

        What makes this course different from other PMU trainings out there?

        This is not just a technique course. It’s also a business mentorship. You’re learning how to be booked and profitable, not just how to do brows. Plus, the feedback and support are unmatched.

        I’ve taken other online PMU courses before—how do I know this one will actually help?

        I hear this a lot. Most other courses give you the technique and then leave you hanging. Here, you get real feedback, strategic coaching, and lifetime access to support that actually helps you grow.

        STILL GOT SOME QUESTIONS?

        SEND US A MESSAGE, WE'RE HERE TO HELP!

        EMAIL US AT KIM@KIMLOYSTUDIOS.COM

        OR BOOK A ADVISORY CALL CALL DIRECTLY WITH KIM.

         

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